As the site says, Simplified Clothing Midwest Love , and it couldn’t really be any clearer. This Metro Detroit suburban rebel label aims to give conformity a kick up the ass whilst simultaneously shelling out a hug or two to the dudes and dudettes who couldn’t give a damn. Life can be bland no matter where you are but suburbia can be most stifling of all, with neither the bright lights of the big cities or the freedom to roam of the wide open countryside, suburbanites learn to amuse themselve